Hawthorne studies...How do they apply within the SABA company?

Who is SABA? 



SABA has had a powerful influence on the Australian fashion scene since 1965. Starting in Melbourne's Flinders Lane as The Joseph SABA Shirt Shop, the company has remained at the forefront of Australian fashion ever since, and is now seen as a chic, contemporary label for both women and men.

In 1996 SABA took part in the very first Mercedes Australian Fashion Week (MAFW). Front lining the show and showcasing their Spring Summer collection, MAFW defined SABA as the leading Australian fashion label of the time. Also in 1996 the company won the Australian Fashion Menswear Award and was inducted as the Powerhouse Museum's Fashion House of the Year. SABA became a favourite at L'Oreal Melbourne Fashion Festival (LMFF) when they premiered their first solo show at Melbourne's Federation Square in 2005.

SABA's appeal stems from styling that is both sophisticated and contemporary. Part of SABA's uniqueness lies in its ability to integrate elegant silhouettes with beautiful fabrics. The design philosophy is coupled with a passion for quality - every design must also be enduring, comfortable and versatile. For SABA these are the hallmarks of great design.

Saba was acquired by the Apparel Group in July 2005 and moved its Head Office to Sydney shortly after. A leader in the Australian fashion industry, Apparel Group designs and manages its brands in Australia with strong manufacturing relationships in Asia.

 How does SABA head office communicate to staff all over the country and how clear and effective is the communication?

• How does SABA operate as an organisation?
• How does SABA train staff?
• Is online training effective? What is staff's reaction to it?
• How was it communicated?  
• Was it completed? How?
• Did it have any outcomes? 
• What is staff’s behaviour at work? What was it before training and after?
• Can Hawthorne studies apply somehow here to help us get a result?

I will be focusing on this in the coming weeks and will be updating with findings.



If you want to know more about SABA fashion designs  Click here

                                                 
                                                Below there are some pictures of the SABA online training for staff.

SABA online training

SABA online training

SABA online training