Leadership Processes

Reactions to Organizational Change

—“Unplanned” Change: Organizational Crisis

Organizational crisis evolves in three stages:

1.—Precrisis
2.—Crisis
3. Postcrisis
4. Communication must deal with external and internal constituencies

Organizational changes can be a harsh crisis and can cause a lot of breakage within internal consituencies and caos with the external if good communication does not cover it. 
The move of the Coca Cola company from Greece to Switzerland, because of the crisis, is one of the examples how efficient communication can keep this media story cool from the overheated media. Mr Imellos, chief financial officer communicated to the media that "Greece should be happy about Coca Cola Hellenic’s move. “We don’t see it as a major blow to Greece. We see it as a day for Greece to be proud. We are a Greek multinational”. This is one of his statements that kept the coca cola company under the impression that this situation was kept under control and everything that was happening had been greatly planned and that it was not a fiasco. "The company’s market capitalisation stood at €5.7bn (£4.6bn) on Tuesday, putting it on course to enter the FTSE 100. Coca-Cola Hellenic, which already has secondary listings in London and New York, will relocate its headquarters from Greece to Switzerland at the same time". 

To avoid impending crisis managers would need to take a strategic approach. It is important to build a strategy which improves business processes and communication flow across the plants. 

http://www.telegraph.co.uk/finance/financialcrisis/9602593/Greeces-Coca-Cola-Hellenic-called-Athens-Stock-Exchange-into-question.html